There are many people today who are interested in eating healthy. With the new year approaching, many people are going to set goals to lose weight and exercise. Sweet Green is a company that expects an increase in sales at the start of the year. Nathaniel Ru has done a great job with the company. Not only did he start the company from the ground up, but he has grown it at an impressive rate. There are a lot of people who look up to the success he has had.
When he was still in school, Nathaniel Ru decided to start a company. Although it was an odd concept at the time, he had always been interested in eating healthy. In a college town, a healthy eating location indexes well with students. Sweet Green took off, and now it has many locations around the country. Nathaniel Ru has done a great job of managing the growth of the company. Although growth is a great thing for a business owner, there can be some reasons to hold back growth when possible. Without the proper capital, a business can grow so fast that it stretches its capital too thin.
With all of the new locations opening around the country, Sweet Green is in a great position. It has a lot of loyal customers who are willing to pay more for healthy and natural food. This is a market that is expected to grow in the future as well. However, there are always going to be some people that do not want to pay more for quality food. In many geographic locations, Sweet Green is a concept that will not work over the long term. That is why Nathaniel Ru has been so picky about where he starts his new locations.
In the coming years, Nathaniel Ru plans to continue to expand locations for Sweet Green. He feels like there are dozens of additional locations where this concept can easily work. With the capital he has raised, he feels like the time is right to invest in growth for Sweet Green.