Doe Deere, her Love for Intensely Colorful Cosmetics, and Lime Crime

Doe Deere was opening a completely new concept of makeups with her Lime Crime when she opened the business in 2008. The famous singer cum songwriter was highly passionate about intense colors and made her own cosmetics to meet her needs since her childhood. Her enormous success in the cosmetic industry is much more than other entrepreneurs as she was creating a distinctive path which people failed to capture the importance of it until that day. The unique aspects of Lime Crime cosmetics make them highly attractive to sizable fans. The cosmetics are vegan, cruelty-free, boldly colorful, and certified products.



Over the years, Doe Deere expanded the product portfolio of the firm considering the demand from its fans, and now, it offers nail polish, loose pigments, glittery lip gloss, eye-shadow palettes, rainbow-colored liquid liners, criminally coveted lipsticks, and more. While coming to the business idea, Deere was designing her own clothes from her childhood, and she thought of creating her own makeup lines that can complement her dress. Considering her greater affinity to colors, Deere could not find any product in the market that could satisfy her needs, and she decided to produce cosmetics for her needs. Learn more:



She says that she is highly passionate about makeup and fairy tales, and she combined both passions to create an imaginative makeup brand that prompts everyone to use it. Since it launched, the cosmetic line attracted a significant number of people, and the Lime Crime products are available online and in many retail stores across the world. Deere admits that she originally wanted to be a clothing designer, and due to that reason, she graduated from New York-based Fashion Institute of Technology in fashion design. Later, she established her line of clothing online in 2004 by collaborating with eBay. During those days, she started using the brand name “Lime Crime” for the first time.



The initial pace in the clothing industry helped her to understand the flow of trends in fashion and convert them efficiently into marketing to expand the business. Though she was highly passionate about the fashion industry, Deere was apprehensive whether it is her right industry. She says that she was experimenting on those days to trace what she really wanted to be in her career. When she conceived the idea of establishing the makeup brand, Deere identified that it is her domain, and she could not look back after the decision.



The people around her were very enthusiastic about the cosmetic products than fashion products, and she realized that she was on the right track. While coming to the marketing of the initial days, Deere started a blog focusing on makeup tutorials and explained how the line of products could help people in a greater way. She also conducted numerous online contests and focused on social media. Deere used creative methods to increase her online presence and consistently improved the fan base of the business. Today, the Instagram page of the brand has more than three million followers, and they make the journey of her brand hassle-free.