We always want the best products in the market. This desire to always have the right product, the right service, the right quality, and output may be because we feel we deserve more than we have. There’s nothing wrong with this, though.
Great products come from the incessant desire to push the limits of what innovation can give. This desire is what drives people like the workforce of Fabletics to innovate, initiate programs and restrategize. But what is the strategy of Fabletics? Simple: they leverage the power of customer reviews.
The True Strength of Feedback
Review-centric products are the key to success in this day of powerful social media influence. If you want to stand out, go for the power of the crowd. This unusual desire to be the best is center to the strategy of Fabletics in creating their athleisure attire. It is this desire to always give responsive reactions to customer reviews that form the core of the marketing strategies of Fabletics. People give their feedback to Fabletics and then the company responds by acknowledging the trust granted by the customers.
Of course, people rely on personal recommendations more and word of mouth because charlatans have a hard time cheating the legit opinions of individuals about particular products. But Fabletics is still bright enough to acknowledge and capitalize the potential of customer reviews in creating a product.
This strategy from Fabletics provided such remarkable difference in their growth that without the leverage of customer reviews they practice, they probably wouldn’t be able to reach their $235 million revenue growth from the one million plus members who acquire the products of Fabletics.
The Fabletics ‘ Corporate Marketing Officer Shawn Gold maintains that this increase is such a remarkable indication of how customer reviews augment the performance of their line-up of athleisure apparel. Indeed, he believes that addressing the customer reviews helps increase a brand’s reputation. Without embracing customer reviews, the kind of growth Fabletics experienced would’ve been unimaginable.
According to a HuffPost article, Customers value brands who value them, and with Fabletics’ attention given to bringing back the words of their clients into the production line, it’s now easier for Fabletics to achieve customer acquisition goals, loyalty improvement, and increased customer recurrence flow.
Kate Hudson’s Magic for Fabletics
It also doesn’t hurt that Kate Hudson promotes Fabletics and she’s the current head and partner in Fabletics’ complete growth. With her physical and artistic hands-on involvement, Fabletics now grew into a great, trusted brand today.
There’s a lot of change in Kate Hudson now that she’s part of Fabletics. When she got one of her biggest breakthroughs in Holywood with her famous movie, Almost Famous, she was still concerned about her career in showbiz. Today, all her attention seems to be in developing wonderful review-centric ideas for Fabletics.
In an article from Forbes magazine, the leadership style of Kate Hudson in her involvement for Fabletics indicates that she’s very hands on. She’s always there right before the product gets released and during the process of monitoring how the customers respond to the athleisure products they make.
It is almost fantastic how Kate Hudson doesn’t seem to make a big fuss about her star quality and to let it interrupt in how she manages the company.
That said, why not take our Lifestyle Quiz, so you’ll get to know which athleisure item from Fabletics fits your lifestyle?
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